ABC May Sweeps Kit

Boxed Gift Set / Calendar / Booklet / CD / ABC Lantern

Objective: Generate excitement about programming and provide information to affiliates during sweeps.

Concept: A boxed gift set was designed based on the classic tale “Arabian Nights,” a featured special scheduled to air during the sweeps period. Using this as the theme, artwork and graphics were created to work with photography and descriptions of the special and the box was designed in a classic “Aesop’s Fables” fashion, complete with a cloth book outer binding on the box.

Role: Concept development, art direction, design, production