Objective: Design brand identity implementation for outdoor installation
Concept: Bethel Woods Center for the Arts was built on the site of the original 1969 Woodstock Festival. The center wanted to pay homage to their legacy and honor the natural environment, but at the same time establish themselves as a world-class music venue. The logo was created large scale with a bronze metallic finish against natural stone to create a warm, inviting, and timeless presence.
Role: Art direction, project management