Bethel Woods

Name / Logo / Brand Identity System

Objective: Create a brand identity for performing arts center built and based around a long-standing legacy.

Concept: When a performing arts was going to be built on the grounds of the original 1969 Woodstock festival, the challenge was to create a brand identity that referenced the legacy of place, conveyed the spiritual essence of its historical roots, and at the same time established a contemporary presence.

Role: Concept development, art direction, design, project management, production