Ritz Theater

Brand Identity

Objective: Create a Brand Identity for Historic Theater

Concept: The Ritz Theater is the last remaining historic theater in the city of Newburgh. Once the center of live entertainment in the Hudson Valley, the theater had fallen into a state of decay and disrepair. The theater is being restored to create a venue for live performances, provide employment training, and educational opportunities for the residents of the city. The brand identity is being implemented throughout all points of contact including all marketing materials and online. The logo was created for them pro-bono.

Role: Art direction and design