Affluenza or alcohol advertising?
Many are outraged at the ten year probation sentence that sixteen-year-old Ethan Couch received for killing four pedestrians while driving drunk. Couch’s legal team introduced the nation to the “affluenza defense,” citing too much money and parental indulgence as the cause of his behavior.With the prevalence of alcohol advertising that is targeted at the teen market, why is the focus on affluenza instead of laying blame on the countless commercials that sixteen-year-olds are exposed to?Research shows that in addition to parents and peers, alcohol advertising and marketing have a significant impact on whether or not youths decide to drink. Research also shows that alcohol advertising and marketing influence expectations and attitudes and creates an environment that promotes underage drinking. In addition, research shows that a reduction in alcohol advertising would reduce adolescent alcohol participation.Ethan Couch may have lived a privileged life, but it didn't protect him from alcohol advertising. Why has the focus of the public’s outrage missed this obvious target?Sources:http://www.huffingtonpost.com/2013/12/12/affluenza-defense-probation-for-deadly-dwi_n_4430807.htmlhttp://www.camy.org/factsheets/sheets/alcohol_advertising_and_youth.htmlhttp://alcoholism.about.com/od/prevention/a/Teen-Drinking-Influenced-By-Alcohol-Advertising.htmhttp://www.camy.org/gallery/ad/1266B4CEC282AED54EFF1013A48E2467