Transforming from Standalone to Grand Scale

The conversation among educators and practitioners about the role of graphic design often centers around how to move graphic designers from creating standalone solutions to solving problems on a grander scale.Many graphic designers are not satisfied with serving the needs of business and commerce, but want to be involved in doing good. Whether projects involve human rights, global warming, or other issues involving social awareness and sustainability, there is a common thread of wanting to create change for the better.But how do graphic designers get there? Traditionally trained to create solutions to specific problems—standalone interventions—how can they make the leap to designing for large scale cultural change?Social Design Pathways is designed to help. The site features a free, downloadable matrix that can be used as a guide, map, index, and evaluation tool. The matrix is a practical guide that can help individuals and organizations clarify their project. It aids in the complex task of looking at the big picture, as well as drilling down and looking at the specific tangibles required. The website and the downloadable matrix also feature examples of how to use the matrix along with best practices.A work in progress, all the creators ask is that you attribute it and share your experience—expanding the knowledge base and helping further development.Learn more and get your copy here: http://www.socialdesignpathways.com/