Does John Williams have no empathy?

The recent Logo Garden scandal has many graphic designers up in arms. From the Action Alert sent by AIGA to warn graphic designers about possible theft and plagiarism of their logos, to the blog post "Love Thy Logo" on RockPaperInk by Bill Gardner, it is clear many are appalled.When Gardner found more than 200 of his own designs offered on the site, he documented Williams' outrageous and unethical behavior along with examples of the slight modifications of well-known logos like the identity for World Wildlife Fund and Time Warner Cable that are also on the site.Clues concerning how Williams' feels can be gleaned from his recent guest post for the entrepreneurs blog On Startups, "No Capital? No Problem. What You Get For Free Is Priceless."  He gives readers a pep talk about starting their own business and the value of organic growth. He never clearly gives them a picture of how using one of his logos fits into this picture, but goes about instilling a spirit of comraderie with them accompanied by the claim that his experience with branding led him to make an easy to use logo maker available to startups and DIYers. As Gardner asserts in his post, these startups and DIYers will most likely have no idea where the work came from or that it is not his to sell.While many may be glad that the slight modifications that Williams made to the logos may actually increase his liability by demonstrating his willful copyright infringement, what bothers some designers most is the question of how he can do this to his colleagues. As Gardner says, "You'll note I avoided going on a tirade about the issues with the $100 internet logo firms. They have foibles that too deserve penance but designers have no forgiveness for theft. Thou shall not steal another designers work."One wonders what led Williams to take this path. Was it lack of integrity, greed, or simply no empathy for his colleagues? A recent article for The Chronicle of Higher Education'Why Should We Care?'—What to Do About Declining Student Empathy, discusses educators' concern about a decline in student empathy. The troubling conclusion of a recent study by a team of social psychologists is that American college students have been scoring lower and lower on a standardized empathy test over the past three decades. The article talks about what the reasons for this decline may be as well techniques to improve levels of empathy. Besides the social benefits, research also links empathy in students with better academic outcomes. Educators are concerned because when used with skill, empathy can guide us to balance the needs of ourselves, those around us, and our larger social contexts with judicious care. Taking on another person's thoughts and identifying with their emotions are traits at the core of empathy. Williams disregard for what the implications of his "logo maker" are for his fellow designers makes one think that he has not considered what it would be like to walk in their shoes.What do you think is behind Williams behavior—lack of integrity, greed, or simply no empathy?Sources:http://www.aiga.org/common/newsletter/source/August2011_Action_Alert.htmlhttp://www.rockpaperink.com/content/column.php?id=88http://onstartups.com/tabid/3339/bid/54498/No-Capital-No-Problem-What-You-Get-For-Free-Is-Priceless.aspxhttp://chronicle.com/article/Why-Should-We-Care-What/128420/

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