The company we keep

"The company we keep" is a heading often used by graphic design firms when they display their client list. Under this warm and fuzzy title they list clients that they are proud to do business with—and in the process build their credibility and status through association. But what about the other side of our business, vendors—printers, programmers, and other service providers—are we as quick to post that list? Unfortunately for many of us these decision are often driven by cost, convenience, and ignorance; we simply don't have the time, or take the time to find out more about our vendors.David Airey is one graphic designer who is walking the walk. He has decided to boycott GoDaddy because of CEO Bob Parson's big game hunting escapades and inhumane treatment of elephants—and then bragging about it by posting a video of the slaughter.Read Airey's blog post about it here: David Airey: Boycotting GoDaddy. Then find out more about the company that you keep. Is it an association that you want to brag about?