Visualizing Global Dying

Milton Glaser’s new logo is meant to change how people perceive climate change. As Glaser observes, the phrase “global warming” sounds comforting and non-threatening. He wants us to consider the more ominous words, “global dying,” which many feel is much more accurate about the state of our planet.Glaser says, “Those of us responsible for communicating ideas to others must bear the burden of the consequences of such communication. If one is looking for a purpose and theme to their life, avoiding the worst event in human history is a good place to begin.”

Hauntingly beautiful, as most of Glaser’s work is, the logo’s transformation from green to black evokes images of pollution, smoke, death, and the disappearance of light. The sphere also suggests an aerial view of the Earth, with only a small section of health and life remaining.

Designed as a simple visual for posters and buttons, the logo is available for purchase as a badge and is being sold in sets of five for $5. Proceeds will be put towards the production and distribution of more badges. The hope is that the campaign will go viral. Glaser says, “If half the people on earth wear the button even the ‘masters of the universe’ (large corporations) will be moved to action.”

Get your badges and help spread the message.Sources:http://itsnotwarming.com/http://www.dezeen.com/2014/08/04/milton-glaser-its-not-warming-its-dying-climate-change-campaign/http://www.wnyc.org/story/milton-glaser-takes-global-dying/