Citizen Designer

Throughout history graphic designers have written design manifestos and taken action to focus their energy on designing for good. Whether it’s a call to action to use our skills to create things like PSAs rather than products for planned obsolescence, to motivate designers to use environmentally friendly materials rather than toxic ones, or to create materials that support social justice efforts, there is a group of dedicated graphic designers who believe that design is meant for something bigger and better than simply contributing to the cycle of consumer consumption.In Ken Garland’s 1964 “First Things First” Manifesto, he states: “By far the greatest effort of those working in the advertising industry are wasted on these trivial purposes, which contribute little or nothing to our national prosperity.”In David Berman’s book “Do Good Design,” he asks designers to consider their core values and mission and pledge to:1. Be true to their profession2. Be true to themselves3. Use 10% of their professional time to create a better place“Citizen Designer: Perspectives on Design Responsibility,” written by Steven Heller and Veronique Vienne, includes more than 70 essays that look to answer what it means to be a citizen designer.The recent U.S. election has created a groundswell of activism against our newly elected leader, and graphic designers are among them. Resist is a free 40-page tabloid newspaper featuring political comics and graphics that was distributed at Women’s Marches across the country on January 21. The Smudge is a new monthly newspaper created in the spirit of the underground and alternative presses of the 60's and 70's to offer a unique voice and perspective on current political issues.The Citizen Designer Pledge from AIGA NY asks individuals to vote, choose at least one cause to champion, meet with fellow citizen designers, and attend a local governance session once a quarter. The pledge goes on to outline commitments for companies as well as the newly formed organization's commitments and their dedication to solving larger problems.If you want to get involved and merge your personal values with your work, take the pledge today.Sources:http://backspace.com/notes/2009/07/design-manifestos.phphttps://medium.com/aigany/the-2017-citizen-designer-pledge-38e236e26199#.10xmnanvshttp://aigany.us5.list-manage.com/subscribe?u=e990059e83&id=b83ab08179

Take the Pledge

Some of you may recognize this three finger pledge from your Girl Scout days when you were asked to recite the Girl Scout Law:I will do my best to behonest and fair,friendly and helpful,considerate and caring,courageous and strong, andresponsible for what I say and do, and to respect myself and others,respect authority,use resources wisely,make the world a better place, andbe a sister to every Girl Scout.The three fingers stand for 1) honoring God, 2) helping others, and 3) obeying Scout Law. Graphic designer and author David Berman feels graphic designers should take a pledge of their own—one that focuses on the second principle,helping others. Berman recently released a new edition of his book, “Do Good Design.” Along with its release, he has asked graphic designers to take the pledge and:1. Be true to their profession2. Be true to themselves3. Use 10% of their professional time to create a better placeDuring a live interview at the recent “Voices That Matter” conference, Berman said his mission is to first talk to designers about how much influence the work they do has on our world. He uses the environmental crisis as an example and its connection to over-consumption, speaking about the role that advertising and graphic design have in promoting a consumer culture. Berman believes once graphic designers realize how much power they have in influencing people, they will understand how they can use some of this power to make the world a better place. In doing the math, Berman feels there’s a potential for 8 million hours of time from designers that can be devoted to doing good. He has already has received over 112,540 hours in pledges.Berman’s position is one that is that has been debated widely. What is the role of a graphic designer and what is good design? Is it to simply create beautiful and effective things, or is it, as Berman and many others feel, to do good with? What do you think, are you willing to take the pledge?Sources:http://www.davidberman.com/social/dogood/http://www.girlscouts.org/program/basics/promise_law/http://en.wikipedia.org/wiki/Scout_sign_and_salutehttp://www.youtube.com/watch?v=QtnazQE7RPA

Fish Tales

Y'see, most men, they'll tell a story straight through, it won't be complicated, but it won't be interesting either. —Edward Bloom (from the movie "Big Fish")

The fictional character from "Big Fish," Edward Bloom, spent most of his life as a traveling salesman. Known for his gift of storytelling, the statement that he makes to his son, a journalist in search of truth, nicely sums up the conundrum of graphic designers. Getting a message across by creating visual interest through unique and compelling imagery is our job. Is this possible when telling a story straight through without providing any embellishments?In an interview for Lucienne Roberts' book, Good: Ethics of Graphic Design, Professor of Philosophy at Birkbeck College, University of London, Anthony Grayling, says that he feels asking graphic designers not to persuade is like asking fishermen not to fish—it’s what we are trained to do.In the essay "Advocating Ethical Design" David Berman, graphic designer and author of Do Good Design, contends that on the contrary, it's a graphic designer's responsibility to take the time to understand the mechanics of persuasion and use it responsibly—he feels anything else are visual lies, and deadly.Berman believes people are much more influenced by things that look real as opposed to symbology and feels that the laws and rules of society and declared through words, not pictures, make it easier to get around a law with the vagueness of pictures.This debate is not new, it's a topic that's been discussed by graphic designers for years. However what Berman is particularly concerned with is how ethics apply to graphic design on the web. If the battle is being waged to make graphic designers more ethically responsible, how can this message be spread to the DIY population—those untrained in graphic design who write, upload, and create their own work and post it directly online? According to Berman, “Designers tend to underestimate how much power they have. They’re culpable.” He estimates that within a decade, the majority of humanity will be able to publish information on the web. And that’s why almost everyone needs to know something about ethical web design.Another essay on the Digital Ethics website, Digital Ethics and Kids, discusses the responsibility of teaching digital ethics in the home. They contend that children who are raised in families who have no moral or ethical knowledge will not make ethical decisions with their use of digital media and that they won't even realize if they are doing right or wrong.What do you think? Does the web make the responsibility of graphic designers any different and how much responsibility do they bear? Should the push for digital ethics be made at home, toward graphic designers, or both?Sources:http://www.finestquotes.com/movie_quotes/movie/Big%20Fish/page/0.htmhttp://digitalethics.org/2011/05/20/essay-advocating-ethical-designhttp://digitalethics.org/2011/06/14/essay-digital-ethics-and-kids/

Coca-Cola: generous benefactor or evil brand master?

Where does one draw the line about whether or not its graphic designers’ moral responsibility to keep their employees and work on something they don’t necessarily agree with or to let them go, adversely affecting their lives as well their families? Should they refuse to work for the client or take the job for the sake of their employees? Coca-Cola Company is local in 206 countries, more than the United Nations. They have 700,000 employees, 50 million retailers, and 50 million customers all over the world. Critics of Coca-Cola condemn the company for encouraging a consumer culture that is unhealthy and economically draining on individuals.In Do Good: How Designers Can Change the World, author David Berman talks about how Coke has branded the nation of Tanzania. In the 1990s they took care of all of their road signage and included the Coke brand on every sign. In some parts of Africa, Coke is considered medicinal and the price of a bottle of Coke is the same as an anti-malarial pill. While Coke is the best selling drink on the continent, a million Africans die each year of malaria. At the same time Coke is heavily invested in the local communities, imagine the economic impact and subsequent repercussions on the lives of those economically connected to the company if Coke suddenly disappeared as well as losing all of the benefits they do provide like road signage and schools.Simon Berry is one individual who decided to see if there was a way to use Coca-Cola's widespread distribution network to deliver something more. In 2008 Berry started a Facebook group to enlist Coca-Cola to help ship medicine to areas that need it. The group grew quickly and generated a lot of positive publicity. Soon after Berry founded ColaLife, an organization dedicated to helping Coca-Cola take simple medicines and other 'social products' to save lives, especially children's lives.

Joe Camel—a brand stretched to the max

“Joe Camel” and the stretching of the Camel cigarette brand is a prime example of brand stretching at its worst.In David Berman's book Do Good Design he talks about how before the “Joe Camel” cartoon character appeared in the 1980s Camel cigarettes had one percent of the U.S. teen cigarette market. By the time the campaign was stopped in 1997 Camel had 32 percent of this market, and more than 90 percent of six-year-olds could recognize Joe (more than knew Mickey Mouse.)