What's so bad about Millennials anyway?

Karmarama, a digital ad agency based in London, has taken the negative stereotypes aimed at millennials and turned them upside down by looking at the potential behind them instead.The selfie generation is celebrated for their self-belief, binge gamers have drive, phone zombies have focus, and snow flakes have compassion. It's a campaign that takes aim at unfair stereotypes while addressing the contextual challenges in Army recruitment.This is the third campaign from Karmarama for the Army and so far the campaigns have been a huge success. They have resulted in Army job applications being at a five year high. Along with their core messaging, the campaign has utilized dynamic creative optimization to make messages more tailored and persuasive the closer candidates get to the application.Sources:https://www.commarts.com/exhibit/the-british-army-ooh-posters?utm_source=Communication+Arts+Daily&utm_campaign=5e9404cc74-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_a6a0e887e3-5e9404cc74-35104113https://www.thedrum.com/news/2019/01/03/british-army-targets-snowflakes-and-me-me-me-millennials-2019-recruitment-ads